My new book: Global Marketing for Australian Education: Lessons and Strategies

My recent book "Global Marketing for Australian Education: Lessons and Strategies" is now available in most major bookshops and online. The book discusses various aspects of marketing strategies for international education service. I would like to share with you the descriptions of this book.


"International Education has become a global industry, driven by aggressive marketing overseas of degree programs by universities. Actors in international education are contributing to the new phase of international education industry. International education providers, thus, need to acknowledge the developments, understand marketing strategies and address the challenges of the future. By investigating Australian international education industry, this book explores the concepts and practices of international marketing strategies from Australian educational institutions. Marketing lessons and strategies from Australian international education are the highlight of this book."

The book is also available online at www.amazon.com