US News Business School Ranking (Marketing)

Best Business Schools Specialty Rankings: Marketing
Ranked in 2010

1 Northwestern University (Kellogg) Evanston, IL

2 University of Pennsylvania (Wharton) Philadelphia, PA

3 Duke University (Fuqua) Durham, NC

4 Stanford University Stanford, CA

5 Harvard University Boston, MA

6 Columbia University New York, NY
University of Chicago (Booth) Chicago, IL

8 University of Michigan--Ann Arbor (Ross) Ann Arbor, MI

9 University of California--Berkeley (Haas) Berkeley, CA

10 University of California--Los Angeles (Anderson) Los Angeles, CA

International Students and Racism

As a former international students and a teacher who has been working with international students in the last 3-4 years, I can't stand some attitudes that my students have to put up with. I am not saying that most of them had experienced racism. Some of them do..and racism comes in different forms. I found this excerpt from the Australia Association of Social Science and it motivates me to write about this topic. I states:

"International students are often viewed only in terms of their economic usefulness to the host country, and the focus is on expenditure, rather than their income situation. Although street crime victimisation is reported, there are many other types of crimes or abuses and perpetrators: employers who exploit, educational colleges which behave rapaciously and unethically, the behaviour of some immigration agents and landlords, to name a few. For example, some landlords, it is claimed will not rent to Indian students. This constitutes racial discrimination. There have been claims of landlords expecting sex for rent (and sometimes in addition to rent). There are cases of exploitation through overcrowding, poor conditions such as no smoke alarms.
Understanding the context of the student can complete the policy picture."

This is ridiculous form any points of view. What can we do to protect our students? I, personally, think that the University and State government MUST work together to protect our students. I know this is seen as an old-fashioned argument by some people but, to me, it is the sustain way to protect our student and to ensure we provide a fair service to them, while they are in our country.

International Education Industry

Due to greater mobility of people, social and technology revolutions, and emerging market of foreign degrees, the higher education sector has transformed tremendously. In this scenario, Australia’s effective position taking strategies in global higher education has resulted in the increase of overseas student population from 1% to 9% between 1993 and 2003 (AEI, 2005a; Marginson, 2007) Australia also has the advantage of its global geostrategic location which positions it as the nearest Anglo-Saxon country to Asia Pacific. Thus providing Asian students a regional alternative for Anglo-American education (Marginson, 2007). Hong Kong, Malaysia, Singapore, China, Indonesia and India are among the top source countries for Australian higher education (Mazzarol & Hosie, 1996). Mazzarol (2006) predicts that there are significant possibilities for Australia to utilize education as global positioning good for the students from Asia Pacific region.

America and UK are the leading host countries for international education securing 28% and 12% respectively of the proportion of world’s foreign students (OECD; 2005, as cited in Marginson, 2006, p25). Consequently Australian government terms them as Australia’s major competitors in international education (AEI, 2005b). The global positional market of education is fashioned by the US positional market. US host 26 of the top 40 research universities of the world (SJTIHE, 2004, as cited in Marginson, 2006). Thus prove to be the top destination for the prospective international students. However, America’s supremacy in the global scenario of international education is not sustained by active marketing strategies but is a byproduct of the quality of its research universities as well as the most important factor of it being a super power, politically as well as economically. Because of lack of active marketing, global war and visa issues, in 2003-2004 the foreign student enrolment in US experienced a sharp decline of 2.4 percent (IIE 2004, as cited in Marginson, 2006). After 9/11 and Iraq war, US universities also experienced decline in the student enrolment form Muslim countries, whereas in Australia it increased significantly (Marginson, 2007). Despite current trends in the decline of international student enrolment in US universities, America remains to be the world leader in education and will continue to be the standard by which the quality of education will be judged worldwide. In this context the Melbourne’s Vice Chancellors forum’s decision to make efforts to position Melbourne as a knowledge city comparable to Boston seems to be logical and plausible.

In the face of this unidirectional global competition, segmenting the Asia-Pacific region, India and Muslim countries for future marketing strategies may prove to be the success factor in sustaining the multi billion dollar industry of international education in Australia. However targeting potential students in these countries pose additional questions as to what are the factors that motivate a student to select a particular foreign study destination. Gray, Fam & Llanes (2003), conducted a research in three countries, namely Malaysia, Hong Kong and Singapore, investigating the motivational factors that inspire students in making study destination choices and the media they use to gain information about foreign universities. They used five brand positioning dimensions which can play a role in inspiring prospective international students, ‘university’s learning environment (including excellent staff, facilities and research resources), reputation (including brand name, achievements and high standard of education), graduate career prospects (including graduated’ employment prospects and expected income, and employers’ views of graduates), destination image (including political stability, safety and hospitality) and cultural integration (including religious freedom and cultural diversity)’ (p.115). Gray et al found that graduate career prospects and reputation were the common motivating factors among the three nations reviewed. Moderate importance was given to the university’s learning environment and destination image. And cultural integration issues were given the least importance.